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Research papers

Tattoo, the development of a new product

After more than two years of marketing research and brainstorming a new pipe-smoking concept was introduced in Amsterdam: TATTOO, a precious individual characteristic. It features a colourful modem pipe and a tobacco case in a small, handy box. A...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Wouter J. Meyers, Frits Spangenberg, Pieter-Paul Verheggen
Company: Motivaction International B.V.
September 1, 1990
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Citation

Meyers, Spangenberg and Verheggen (1990a, September 01). Tattoo, the development of a new product. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tattoo-the-development-of-a-new-product